08 / Visual Identity / Digital-Goods Storefront
Pixel Oasis Co.
A little digital. A lot of possibility.
Explore the website ↗
The task
Digital packs need clear contents, usage details and a visible checkout handoff.
My contribution
I designed and built the storefront and used AI to explore Etsy/Pinterest niche opportunities and product directions. The goal was distinctive designs and useful discovery that directs interested traffic to Etsy.
The approach
Themed digital packs presented through a distinctive storefront with an Etsy checkout handoff.
What shipped
A branded catalog that presents digital packs and hands purchasing to Etsy.
Visual System
Color
#2A9D8FOasis teal
#1B4B5APatina night
#A8D5D0Lagoon mist
#F5F0E6Island cream
#121212Pixel ink
#E07A5FSoft coral
Typeface
Manrope
AaBbCc Gg Qq 0123456789
Display headings and brand wordmark.
RegularSemiboldBoldExtra bold
Typeface
DM Sans
AaBbCc Gg Qq 0123456789
Body copy, controls and supporting information.
RegularMediumSemiboldBold
Actions & patterns
Pack cards, theme filters and an explicit Etsy handoff.
Explore the actual work
Find a theme. Explore the pack.
Use theme filters and search to find a relevant digital pack, then inspect the clear handoff to Etsy.
01
The task & my contribution
Context
Pixel Oasis Co. is my independent digital-goods brand and storefront. Its role is to help shoppers discover a themed pack, understand its contents and continue to the main Etsy shop or a specific listing.
Contribution
I designed and built the storefront and used AI to explore Etsy/Pinterest niche opportunities and product directions. The goal was distinctive designs and useful discovery that directs interested traffic to Etsy.
02
Brand & purchase-handoff decisions
Discovery before checkout
Theme filters, pack previews, file counts and search help shoppers find a relevant digital pack. Each product keeps a direct Etsy action beside its contents.
A brand that belongs to the catalog
The pixel-built identity, coordinated palette and product imagery connect the storefront to the digital goods. The handoff to Etsy stays explicit.
- 01
Browse a theme
- 02
Inspect a pack
- 03
Review contents
- 04
Visit Etsy
- 05
Purchase on Etsy
Explore the Etsy handoff
03
Content & interaction review
Niche and product exploration
I used AI to explore candidate Etsy and Pinterest niches and product directions. That exploration helped focus the designs and organize the storefront around useful themes.
Interaction review
Search, filtering, empty results, reset and download help were checked in the working storefront revision. Those paths keep discovery and purchase guidance connected.
04
Reusable systems
Catalog patterns
Pack data, theme categories, preview cards, search/filter controls and consistent Etsy actions form a reusable catalog structure. Listing-specific details stay attached to the individual product.
Brand system
Oasis teal, patina night, lagoon mist, island cream, pixel ink and soft coral connect the pixel-built identity with product presentation. Manrope and DM Sans pair expressive headings with readable product details.
05
Design through implementation
A lightweight catalog
HTML, CSS and JavaScript connect product data, theme controls, search and download guidance. Listing-specific Etsy links keep the storefront focused on discovery while Etsy handles purchasing.
06
Accessibility
Clear purchase and recovery paths
Descriptive Etsy actions identify where checkout happens. Empty-result feedback and reset support search recovery, while the download-help dialog supports dismissal and return of focus.
07
AI-assisted workflows
The input
I used AI to explore candidate Etsy and Pinterest niches and possible design and product directions.
My decision
I selected the themes and creative direction, compared the designs with competing products and organized the packs for clarity.
The finished experience
The storefront makes themes, pack contents and listing-specific Etsy actions visible together. Discovery happens on the brand site; purchasing continues on Etsy.
08
The finished work
Delivered
A distinct digital-goods brand and storefront presenting 10 Etsy listings, organized by theme with clear pack contents and purchase destinations.
Delivered work
10 live Etsy listings
